Thursday, July 7, 2011

Diffusion Theory

Apparently, there is an organized meta-theory involving innovation adoption:

Diffusion Theory!

Diffusion theory posits that individuals fall into one of five categories: innovators, early adopters, early majority, late majority and laggards. I know that I probably fall within the 16% of innovators/early adopters. Where do you fall in the bell curve of adoption?


The adoption rate resembles an S-curve as follows. Which side of the curve do you find yourself when considering innovation?